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MSRP Dealerships List Them

Discussion in '5th Gen 4Runners (2010+)' started by T4Rrunning, May 25, 2021.

  1. Sep 29, 2021 at 6:25 AM
    #211
    Spare Parts

    Spare Parts New Member

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    exactly, my 5 year old tacoma was around 31k trade value last I checked. I paid about 34k (invoice) new, so that offsets the mark up to MSRP. The tax off set is what is keeping me from searching out of state. paying taxes on 20k, is very different then taxes on 50k plus.
     
  2. Sep 29, 2021 at 1:49 PM
    #212
    Ninjajeff

    Ninjajeff New Member

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    Just ordered 2022 Pro lime rush from Fitzgerald Toyota in Gaithersburg they charged $995 Mark up with delivery time unconfirmed
     
  3. Sep 29, 2021 at 3:23 PM
    #213
    Matt83

    Matt83 New Member

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    Lime Rush sounds like a gatorade flavor.
     
  4. Sep 29, 2021 at 7:27 PM
    #214
    Pyro073

    Pyro073 New Member

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    Just bought a 21 TRD Off Road from Teton Toyota in Idaho Falls. Paid MSRP and talked to the sales guy about the markups we've been seeing and he agreed its absurd.
     
  5. Sep 29, 2021 at 10:00 PM
    #215
    kdotp

    kdotp New Member

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    My best friend is a broker and is currently helping me find a rig (SR5 Prem) for the last two months. Every major dealership that he usually partners with in LA and Inland Empire has markup now, which both historically has not done that. The two he partners with are Longo and John Elway.

    You can update Longo Toyota in El Monte, CA as no longer an MSRP dealership. Inquired about an SR5 Premium and stated it would 5K markup.

    Add these dealerships to the CA Shame List:
    John Elway Toyota, Ontario CA, 7K markup for SR5 Prem
    Toyota Of Claremont, Claremont CA, 10K markup for SR5 Prem
    Toyota of South Coast, Irvine CA, 10k markup for SR5 Prem
     
    Last edited: Sep 29, 2021
  6. Sep 30, 2021 at 1:22 AM
    #216
    Mrkothegigolo

    Mrkothegigolo New Member

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    I hope that's not true about Longo. They were my last hope in So Cal. They still advertise online that they do not sell over MSRP
     
  7. Sep 30, 2021 at 3:50 AM
    #217
    Burnt Taco

    Burnt Taco New Member

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    AutoNation in Tempe, AZ now has a 5K mark up on TRD Pros.... but only on Pros. Apparently they are into selective financial discrimination. No mark up on other 4Runner trims.
    Sheesh.
     
  8. Sep 30, 2021 at 7:38 AM
    #218
    kdotp

    kdotp New Member

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    For the SR5 Prem, they wanted that markup price but I am sure if we play ball with them, they would mark down to MSRP. The other difficult thing about Longo is that their inventory disappears the moment it hits the lot. I am on their waitlist but I don’t know how far down the line I am. If I had to guess maybe 3 months.
     
  9. Sep 30, 2021 at 8:23 AM
    #219
    cme4lyt

    cme4lyt New Member

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    Thanks for the heads up on this one !

    I called yesterday and the Premium in LR that is shown on their website is spoken for. However, the sales guy advised me that he has two more coming in, two weeks to 2 months time, and after I recvd the window sticker on both, I snagged one of them.

    So, there in another ‘22 in LR, an off-road premium avail, or was yesterday, that’s pretty well loaded minus KDSS, msrp $48125.

    Regards,
     
    Last edited: Sep 30, 2021
  10. Sep 30, 2021 at 9:07 AM
    #220
    T4Rrunning

    T4Rrunning [OP] New Member

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    WOW! Never thought I'd see the day when Longo would charge over msrp.

    When the biggest Toyota dealer in the world starts marking vehicles up, we know its going to get bad.
     
  11. Sep 30, 2021 at 10:25 AM
    #221
    kell

    kell New Member

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    That's disappointing. I talked with them last week and I thought they said no markup.

    Looking to buy our first 4runner and this is not fun.
     
  12. Sep 30, 2021 at 11:58 AM
    #222
    ecoterragaia

    ecoterragaia New Member

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    Your header says you're in the SF Bay area? This dealership is in Virginia.

    Regardless, I ordered mine July 18th and it came in on September 24th, so about a two month turnaround. They only charged MSRP, and weren't super pushy about additional options. They did raise the price due to MSRP going up between order and delivery, but it was only about $60 so not a big deal and I didn't mention anything to them about it.
     
    Spare Parts likes this.
  13. Sep 30, 2021 at 3:59 PM
    #223
    cme4lyt

    cme4lyt New Member

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    Yes, I’m in the Bay Area and have been searching far and wide. I also have a deposit with Longo in LA but they have not provided any time frame and no updates. They did say they would honor msrp. I guess whoever get’s to me first, they will get the deal.
     
  14. Sep 30, 2021 at 4:28 PM
    #224
    siblue

    siblue New Member

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    Have you tried Walnut Creek from first post?
     
  15. Sep 30, 2021 at 5:38 PM
    #225
    Mrkothegigolo

    Mrkothegigolo New Member

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    Happy to say that Longo IS still selling at MSRP. Went in today and put a deposit down on a 22 ORP.
     
  16. Oct 1, 2021 at 8:58 AM
    #226
    cme4lyt

    cme4lyt New Member

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    Yes, they are outta allocation and adding onto msrp
     
  17. Oct 1, 2021 at 9:28 AM
    #227
    hargoni

    hargoni New Member

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    Here in Ottawa, Canada, MSRP is the maximum price, and most dealers who actually make you pay MSRP will throw in all kinds of goodies like winter mats or snow tires or whatever. My new SR5 was sticker at $50,270 CAD - exactly what you get on Toyota's website. I would gladly pay a premium for the vehicle if I had to, but I agree that is a terrible practice.
     
  18. Oct 1, 2021 at 11:06 AM
    #228
    kell

    kell New Member

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    Camelback in Phoenix is charging $10k over MSRP for a Pro.
     
  19. Oct 1, 2021 at 3:44 PM
    #229
    cme4lyt

    cme4lyt New Member

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    Update: Longo has informed me that my special order will be in the end of OCT. That vehicle has more of what I want and less of what I don’t want so I think I’m going to cancel my order in VA. If anyone wants my slot, PM me and I’ll put you in touch with my sales guy and hopefully we can make an easy transfer. They want a $500 refundable deposit to hold that allocation. That vehicle will be arriving in 4-8 weeks.

    The VA vehicle is a ‘22 Off-road premium in lunar rock, pretty well loaded, $49754 is msrp. I have the window sticker if you wanna see it.

    Regards, Jonathan
     
    ecoterragaia likes this.
  20. Oct 1, 2021 at 3:47 PM
    #230
    txags92

    txags92 New Member

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    Interesting. I just spoke to them about a 22 ORP last week and they were very upfront in saying they were not charging any markup over MSRP.
     
  21. Oct 1, 2021 at 3:52 PM
    #231
    kell

    kell New Member

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    Had a similar conversation with them last week (maybe the week before) regarding the Pro and that I am not interested in paying over MSRP. However, got a call from them today that they are going to charge the premium. Unfortunately, someone will pay it.
     
  22. Oct 1, 2021 at 4:55 PM
    #232
    YetiMtnBkr

    YetiMtnBkr New Member

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    How much above MSRP are they charging? I paid $2,000 above MSRP in May for LR Pro and thought that was fair given the market - Jim Coleman Toyota in Bethesda, MD.
     
  23. Oct 1, 2021 at 5:07 PM
    #233
    kell

    kell New Member

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    $10k. Which seems to be the most common number I've heard. Wife wants the LR so I would possibly consider something small, like $2k, but there are other dealers out there not charging above so will just wait. The 05 Murano still has some miles left in her.
     
  24. Oct 1, 2021 at 5:38 PM
    #234
    Sautemaster

    Sautemaster New Member

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    Just put down a deposit on a 2022 SR5 premium at Laural Toyota in Johnstown PA. Paid MSRP. Other dealers in my area are marking up anywhere from 4-10 thousand above sticker. Johnstown is a hour and a half from me but worth the drive obviously.
     
  25. Oct 1, 2021 at 9:32 PM
    #235
    YetiMtnBkr

    YetiMtnBkr New Member

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    My self imposed limit was $3,000 above MSRP for the 2021 LR Pro in May. So, I thought $2,000 above was a fair deal since they were becoming very rare about that time. I knew and they knew, they could easily sell it for $5,000 above MSRP immediately and probably $10,000 above MSRP if they were patient. But, this dealership and several others (probably 50% of the local dealers) said they did not sell above MSRP for the Pro's - that all changed! I fully understand how supply and demand works! Look at the current housing market throughout the US. Who is bargaining from a position of power? I was close to just bagging it and waiting for a 2022 or buying a Pro in the MGM color if available. I got lucky and am glad a LR happened to fall in my lap!
     
  26. Oct 2, 2021 at 7:48 AM
    #236
    Surfinjoe

    Surfinjoe New Member

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    This may be a long wait, but I’m just gonna wait till i can find a Lime Rush Pro at MSRP. I’ve had contact with a few dealers and within a month conversation has changed from no markup to markup…..I can wait.
     
  27. Oct 2, 2021 at 8:13 AM
    #237
    kdotp

    kdotp New Member

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    Thanks for the update! I’ll be reaching out to them again! By chance, are you able to give me the name of the guy you worked with? Thanks in advance
     
  28. Oct 2, 2021 at 9:08 AM
    #238
    T4Rrunning

    T4Rrunning [OP] New Member

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    I would recommend people start looking at small dealers in the middle of nowhere. I picked up my lunar rock pro at MSRP in a small town in Nebraska last month.
    No BS and great communication. Flew in and drove it back home to California 1500 miles and well worth it because I saved well over $10k vs. buying it in California.
     
    2Toys, Surfinjoe and OverRunner like this.
  29. Oct 2, 2021 at 11:53 AM
    #239
    Surfinjoe

    Surfinjoe New Member

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    TR4Running, I’m about there (in SoCal).
     
  30. Oct 2, 2021 at 3:57 PM
    #240
    siblue

    siblue New Member

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    Based on this thread.
    I placed a deposit for a 22 Tacoma for MSRP at Longo.
     

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