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MSRP Dealerships List Them

Discussion in '5th Gen 4Runners (2010+)' started by T4Rrunning, May 25, 2021.

  1. May 25, 2021 at 3:37 PM
    #1
    T4Rrunning

    T4Rrunning [OP] New Member

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    With the crazy prices gouging going on right now and a lot of dealerships trying to take advantage of buyers with markups, let's list some dealerships that are not charging over msrp for their 4runners.

    Let's include the name of the dealership, city and state. I figured this would make it easier for anyone in the market to purchase a new vehicle. Please post and confirm that they are selling at MSRP as of recently and have not started marking up their inventory.


    California MSRP Dealers
    Longo Toyota - El Monte, California
    Cabe Toyota- Long Beach, California
    Toyota Sunnyvale - Sunnyvale, California
    Freeman Toyota - Santa Rosa, California
    Salinas Toyota- Salinas, California
    Toyota Of Walnut Creek - Walnut Creek, California


    Arizona MSRP Dealers
    Avondale Toyota- Avondale, Arizona


    North Dakota MSRP Dealers
    Cedric Theel Toyota- Bismarck, ND




    Here is the list of shame for California (FYI this is for a TRD Pro)

    Toyota of Santa Monica + $15k markup
    Huntington Beach Toyota + $15k markup
    Manhattan Beach Toyota + $10k markup
    South Bay Toyota + $10k markup
    Carson Toyota + $10k markup
    Riverside Toyota + $15k markup
    Claremont Toyota + $15k markup
    DCH Toyota Torrance + $10k markup
    Keyes Toyota + $10k markup
    Tustin Toyota + $10k markup
    Toyota of North Hollywood + $20k markup
    Capitol Toyota San Jose,CA+ $10k markup
    Toyota of Palo Alto + $20k markup
    Santa Cruz Toyota + $10k markup
    Norm Reeves Toyota San Diego + $10k markup
    Moss Bros Toyota Moreno Valley + $15k markup
    City Toyota Daly City + $10k markup
    Hanless Toyota Davis + $15k markup
    Norwalk Toyota + $15k markup
    Concord Toyota + $5k markup
    Toyota of Vacaville + $7500 markup
    Toyota of Carlsbad + $7500 markup
    Autonation Toyota Cerritos + $8k markup
    Toyota Marin San Rafael, CA + $9k markup
    Dublin Toyota + $15k markup
    Livermore Toyota + $15k markup
    Simi Valley Toyota + $15k markup
    Toyota of Berkeley +$11k markup




    Here is the list of shame for Arizona (FYI this is for a TRD Pro)
    Findlay Toyota Prescott + $7500 markup


    Here is the list of shame for Colorado (FYI this is for a TRD Pro)
    Larry H Miller Liberty Toyota Colorado Springs + $15k markup
    Larry H Miller Toyota Boulder + $10k markup
    Groove Toyota Englewood + $10k markup
    Pedersen Toyota (won't sell to out of state buyers? wtf) + $5k markup
     
    Last edited: Jun 5, 2021
  2. May 25, 2021 at 3:51 PM
    #2
    siblue

    siblue New Member

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    Watching this
    I’m gonna sell my 18 and shop for a 22 soon.
     
    DragonRunner and T4Rrunning [OP] like this.
  3. May 25, 2021 at 4:05 PM
    #3
    funrnnr

    funrnnr New Member

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    Toyota Sunnyvale - Sunnyvale, CA
     
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  4. May 25, 2021 at 4:06 PM
    #4
    BeavertonCommuter

    BeavertonCommuter New Member

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    Kendall Toyota in Eugene, OR
     
  5. May 25, 2021 at 4:08 PM
    #5
    T4Rrunning

    T4Rrunning [OP] New Member

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    They are actually charging $2500 over msrp right now. Spoke to them earlier this week.
     
  6. May 25, 2021 at 4:09 PM
    #6
    Antman

    Antman New Member

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    King Coilovers King rear shocks Spc UCA Spc rear Trail arms Icon 52700 rear springs Icon panhard bar SCS Ray10’s Rci Sliders Rci Full Skids
    just put a deposit down for a Tacoma pro on Sunday with them!
     
    funrnnr and T4Rrunning [OP] like this.
  7. May 25, 2021 at 4:17 PM
    #7
    BeavertonCommuter

    BeavertonCommuter New Member

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    Whaaaaaaat? They were consistently under other dealers just a month ago....damn.
     
  8. May 25, 2021 at 4:18 PM
    #8
    Daddykool

    Daddykool Photography enthusiast

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    Still got your Chevy?
     
  9. May 25, 2021 at 4:19 PM
    #9
    Antman

    Antman New Member

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    Im not sure what you mean.
     
  10. May 25, 2021 at 4:21 PM
    #10
    Mtbpsych

    Mtbpsych New Member

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    You check Lithia Toyota in Springfield?
     
  11. May 25, 2021 at 4:24 PM
    #11
    Daddykool

    Daddykool Photography enthusiast

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    Just looked locally for fun. It’s ridiculous. Example 1 - a 2018 TRDORP with 35k miles selling for $5000 more than I paid new for my 2019 TRDOR.

    A white new 2021 TRDORP selling for $45k. Same dealership has two used 2019s, same car and color, both marked DOWN to $48k. That’s backwards!

    Makes me extra glad I bought mine when I did.
     
    4Runner fun likes this.
  12. May 25, 2021 at 4:25 PM
    #12
    Daddykool

    Daddykool Photography enthusiast

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    Are you Antman from the other forum?
     
  13. May 25, 2021 at 4:28 PM
    #13
    remoguy55

    remoguy55 New Member

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    I bought my 2020 SR5 Prem from Longo in Dec of 2019. Paid 41,800. Sticker I believe was around 44k. So crazy what these prices are right now. Makes me want to sell for TRDORP but wife wants 3rd row :ballchain:
     
  14. May 25, 2021 at 4:32 PM
    #14
    Antman

    Antman New Member

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    King Coilovers King rear shocks Spc UCA Spc rear Trail arms Icon 52700 rear springs Icon panhard bar SCS Ray10’s Rci Sliders Rci Full Skids
    Tacomaworld? I’m antman408 from there.
     
  15. May 25, 2021 at 4:39 PM
    #15
    OverRunner

    OverRunner New Member

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    ‘21 ORP w/KDSS
    Cedric Theel in Bismarck, ND. Just got a new ORP for 1.8k below MSRP.
     
    T4Rrunning [OP] likes this.
  16. May 25, 2021 at 4:48 PM
    #16
    T4Rrunning

    T4Rrunning [OP] New Member

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    Should we list the greedy scummy dealerships charging $5k, $10k and $15k and even $20k markups too? So people can stay away from them
     
  17. May 25, 2021 at 5:09 PM
    #17
    Daddykool

    Daddykool Photography enthusiast

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    T4R.org. Sorry, wrong guy lol!
     
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  18. May 25, 2021 at 5:14 PM
    #18
    Antman

    Antman New Member

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    King Coilovers King rear shocks Spc UCA Spc rear Trail arms Icon 52700 rear springs Icon panhard bar SCS Ray10’s Rci Sliders Rci Full Skids
    no worries.
     
  19. May 25, 2021 at 5:16 PM
    #19
    Antman

    Antman New Member

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    toyota in Henderson Nevada. Called about a pro, then they listed the markup after discussing the price. 7k markup. Then I said no thanks, I’ll wait at the place I put the deposit down. Then they proceeded to tell me “it’s not msrp. They’ll add markup once it gets there” in an attempt to get me to buy one from them. Smh
     
  20. May 25, 2021 at 5:41 PM
    #20
    T4Rrunning

    T4Rrunning [OP] New Member

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    Unfortunately that’s the game a lot of dealers want to play. Once things get back to normal they’ll wonder why they’re not getting referrals.
     
  21. May 25, 2021 at 5:42 PM
    #21
    T4Rrunning

    T4Rrunning [OP] New Member

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    Updated the original post. Reflecting some of the most greedy dealers with markups I have spoken to.
     
  22. May 25, 2021 at 5:43 PM
    #22
    trlhiker

    trlhiker New Member

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    Is this for all 4Runners or just Pro's.
     
  23. May 25, 2021 at 5:45 PM
    #23
    T4Rrunning

    T4Rrunning [OP] New Member

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    These markups are for the pro’s. However these same dealers are marking up the trail and trd models as well. Usually about $2k-$5k
     
    Last edited: May 25, 2021
  24. May 25, 2021 at 6:21 PM
    #24
    YetiMtnBkr

    YetiMtnBkr New Member

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    I paid $2,000 above MSRP for a Lunar Rock Pro two weeks ago in Maryland. Several months ago, about half of the local dealers insisted upon only selling at MSRP for a Pro, but that has changed with the limited inventories and high demand for the LR Pro's in particular. Some of the dealers are $10,000 above MSRP for a Lunar Rock these days. About two months ago I was trying to purchase a MGM Pro and the three different dealerships were at MSRP, $1,000 above and $2,000 above.
     
  25. May 25, 2021 at 6:22 PM
    #25
    Alloutdrs1

    Alloutdrs1 New Member

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    Priorty Toyota Springfield, Va, was able to get my ORP below msrp.
     
  26. May 25, 2021 at 7:03 PM
    #26
    Foster1

    Foster1 New Member

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    Toyota of Torrance selling all 4runner trims with markups. They even bragged about it lol. Didn't get to see how much the markup was because I cut communication with them before they came back with a price.

    I can also confirm Toyota of Riverside is trash. Always has been. They've been doing markups for years, way before any shortage. One time the sales manager was driving me to their extra storage facility to check out a car I was looking for, and he was texting and driving the whole way there. Couldn't stay in his lane, kept swerving from not paying attention to the road. Seriously what kind of manager behaves that way?
     
  27. May 25, 2021 at 8:21 PM
    #27
    Singleminded

    Singleminded New Member

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  28. May 25, 2021 at 8:24 PM
    #28
    T4Rrunning

    T4Rrunning [OP] New Member

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    Would have to talk to them to confirm. Part of the problem is pretty much dealers list their 4runners at msrp on their website… when you inquire they hit you with the “market adjustment”.
     
  29. May 25, 2021 at 8:43 PM
    #29
    Singleminded

    Singleminded New Member

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    I can't promise that won't happen with these guys, but based on personal experience they don't play a lot of games. They seem to honor the price they post on their website (and are very reluctant to deviate down). They typically offer pretty good discounts -- for example they still are showing discounts of about $3700 on many Highlanders -- and my impression is that they stick to them. I haven't seen bogus add-on packages like overpriced pinstripes and door edge guards on the lot. So I'd take their posted prices at face value. I think the much bigger risk is that someone else will have already put a deposit on the car by the time you get there.
     
    2Toys likes this.
  30. May 25, 2021 at 9:09 PM
    #30
    LA260

    LA260 New Member

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    Let's add Toyota of North Hollywood to the SoCal list if shame. They wanted $20k over msrp for an AG Pro last May with 500 miles on it.
     
    T4Rrunning [OP] likes this.

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