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MSRP Dealerships List Them

Discussion in '5th Gen 4Runners (2010+)' started by T4Rrunning, May 25, 2021.

  1. Aug 26, 2021 at 3:15 PM
    #151
    Robruns

    Robruns New Member

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    Freeman Toyota Santa Rosa just announced they are doing a 5k dealer markup on all 4Runners 2021 and 2022's
     
  2. Aug 26, 2021 at 3:25 PM
    #152
    T4Rrunning

    T4Rrunning [OP] New Member

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    Really?

    That sucks... they were one of the few dealers that did not charge markups even on TRD pro models.
     
  3. Aug 27, 2021 at 3:14 PM
    #153
    mrmike7189

    mrmike7189 New Member

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    I saw a car max ad near me that had a 2020 4runner SR5 for $39,998 and I said wow that was MSRP sticker price back in 2020. Then I read further and found out it was a 2wd rear drive 4 runner.................rip off!
    2020 4Runner SR5 Toyota
    25 people saved
    $39,998*
    20K miles

    16/19 mpg
     
  4. Aug 27, 2021 at 7:40 PM
    #154
    Hans Moleman

    Hans Moleman New Member

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    SF Bay
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    When used 4Runners are selling for more to than new MSRP, it makes sense for them them to mark up new ones to keep the prices in line with new and used prices.
     
  5. Aug 27, 2021 at 9:10 PM
    #155
    Sikh4runner

    Sikh4runner New Member

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    True. I paid 44k for a new fully loaded 2020 Venture that was close to 48k at Stockton Toyota last July. Drove 13k miles on it and got offered 48k by Carvana yesterday. Def supply and demand. Now if I pull the trigger, what else could I buy during this unstable market?
     
  6. Aug 28, 2021 at 5:09 AM
    #156
    Cardork

    Cardork New Member

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    Redwood Curtain
    Vehicle:
    2021 Venture
    This 40% reduction is serious. When I had to replace my totaled KDSS ORP with 600 miles, I was very lucky to get right into a Venture. Truth is the parts shortages are just now hitting Toyota after moving past "Just in Time" manufacturing after the megaquake that brought devastation to Fukushima. A combination of lockdown, stimulus madness, and so on, and....
     
  7. Aug 29, 2021 at 4:33 PM
    #157
    achtung6

    achtung6 New Member

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    I ordered my '21 LR TRD Pro from Erin Biats at Motorcars Toyota in Cleveland. No markup, no stories. Erin came through for me and was easy to work with.

    I placed my deposit in May, VIN was assigned in early July and I have my truck as of last week.
     
  8. Aug 29, 2021 at 10:29 PM
    #158
    Mdkiswani

    Mdkiswani New Member

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    I sold my 2013 Camry and now I’m stuck buying at a high price
     
    mrmike7189 likes this.
  9. Aug 30, 2021 at 7:09 PM
    #159
    JustFlyingBy

    JustFlyingBy New Member

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    I've called over 50+ dealers in the last 1-2mo, started keeping record recently. List below. I narrowed down to three deposits and am just hoping for the best. At all 3, I was under 5 on the waitlist so hopefully that means around a 4-5mo wait.. If anybody has any leads feel free to PM me. Hoping to be as vocal as I can about dealerships charging over MSRP to inform others.

    TLDR; Some are switching to "Local Only". Others are changing to markup (shocked that Sunnyvale did, @Martin the GSM is also a very scattered guy so probably fed me false info). Some dealers are just absolute sleaze bags, even going so far as to laugh or mock me when I politely say "Oh is it marked up? Thank you for the info, but I'm not interested" (Looking @ you Hollywood Toyota LA).

    Dealership / City State / MSRP (Y/N)
    Northridge Toyota Northridge CA $10,000
    Steven Wade St George UT Unknown Markup
    Kendal Toyota Bend OR $5,000
    Capitol Toyota Salem OR Y, Local Only
    San Francisco San Francisco CA $10,000
    Hamer Toyota Mission Hills CA $10,000
    Hollywood Toyota Hollywood CA Unknown Markup
    City Toyota Daly City CA $10,000
    Victory Toyota San Bruno CA Unknown Markup
    Luther Golden MN Y, Local Only
    Berkeley Toyota Berkeley CA $3,000+
    Brent Brown Toyota Provo UT $3,000
    Carson City Toyota Carson City NV $5,000
    Karl Malone UT $8,000
    Camelback Toyota Phoenix AZ Unknown Markup
    Riverview Toyota Mesa AZ $6,000
    Freeman Toyota Santa Rosa CA $5,000
    Dublin Dublin CA Unknown Markup
    Fox Toyota Auburn NY Y
    Olathe Toyota Olathe KS Y
    Tarbox Toyota North Kingston RI Y
    Butler Toyota Macon GA $15,000
    Greens Toyota Lexington KY Y
    Clint Bower Emporia KS Y
    Wilson Toyota Ames IA Y
    Toyota of Iowa City IA Y
    Fred Haas Houston / Spring TX Y
    Mccarthy Toyota of Sedalia MO Y
    Bryan College Station College Station TX NA
    Deery Brothers Baldwin IA $5,000
    Toyota of West Country Ballwin MO Unknown Markup
    Philpott Nederland TX $1,000
    Nalley Toyota of Roswell Roswell NM $3,500
    Heyward Allen Toyota Athens GA Y
    Tacoma Tacoma WA Unknown Markup
    Fred Anderson Toyota of Charleston on Savannah Hwy Charleston SC $2,995
    Schaumberg Toyota Schaumberg IL NA
    Dolan Toyota Reno NV Y
    Lithia Toyota Medford OR Y, Local Only
    Walnut Creek Toyota Walnut Creek CA Y
    Percision Toyota Tuscon AZ Y, Local Only
     
  10. Aug 30, 2021 at 7:47 PM
    #160
    JustFlyingBy

    JustFlyingBy New Member

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    Larry H Miller in Colorado Springs is selling over MSRP? Wasn't my understanding, unless maybe Larry H Miller Toyota and Larry H Miller Liberty Toyota are completely different entities?
     
  11. Aug 30, 2021 at 9:41 PM
    #161
    Slopemaster

    Slopemaster New Member

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    Readylift SST, 285-70-17 Ridge Grapplers, TRD Pro rims, 3M precut bra, N-Fab nerf/steps
    I just watched the latest Car Car Nut live chat. He brought up an interesting point. If you pay over MSRP and have a accident a few days later, the insurance company will only look at the MSRP.

    Paying way over MSRP could be a risky venture.
     
  12. Aug 31, 2021 at 6:03 AM
    #162
    thermorex

    thermorex New Member

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    John
    Columbia, SC
    Vehicle:
    2021 4Runner TRD PRO
    Riverside Toyota in Rome, GA - no markup, very nice experience buying from them. Ordered a TRD PRO beginning of Jun, put 1000 down, picked it up couple days ago. The only dealer that told me he will get me one, but he would not know how long it would take. Mentioned I would not pay over MSRP and no other dealer "packages" and there was no problem. I was probably a bit lucky getting it so soon, but nevertheless, it was a very pleasant experience, even though I had a 5 hours drive one way to pick it up. I went online to probably 20+ dealers and narrowed it down to Riverside dealer. Ask for Greg, that guy makes the ball rolling.
     
    Roland and Slopemaster like this.
  13. Aug 31, 2021 at 6:14 AM
    #163
    rickystl

    rickystl New Member

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    Rick
    St. Louis, MO
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    2021 TRD/Off-Road Premium
    I've read that even ORP's are going for $2,000-5,000.00 over MSRP. Sure glad I bought my 21' in early March. About a week or two before the crazy pricing started.
     
  14. Aug 31, 2021 at 7:05 AM
    #164
    rickystl

    rickystl New Member

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    Rick
    St. Louis, MO
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    2021 TRD/Off-Road Premium
  15. Aug 31, 2021 at 8:52 AM
    #165
    JustFlyingBy

    JustFlyingBy New Member

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  16. Aug 31, 2021 at 9:02 AM
    #166
    A&P

    A&P Name: Kevin

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    E.Pa
    Vehicle:
    2018 TRD OR Super White Some Mods Eibach Frt @0.85, Cooper Discoverer S/T MAXX 275/70/17
    LED Anytime Fog Lights, Interior & Backup, Raptor lights,H9 Lo-Beams Tinted Frt to match rest windows, CF steering wheel, 4 doors & above glove box panels, Eibach Frt @0.85, Cooper Discoverer S/T MAXX 275/70/17

    So what the hell does "Local Only" mean? I can't buy from them unless I am a local!?!?! FV(K them then!!!:censored::crazy:
     
  17. Aug 31, 2021 at 1:20 PM
    #167
    rickystl

    rickystl New Member

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    St. Louis, MO
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    2021 TRD/Off-Road Premium
    I should have guessed before even posting.
     
  18. Aug 31, 2021 at 1:47 PM
    #168
    JustFlyingBy

    JustFlyingBy New Member

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    Yup, for example I asked Precision Toyota in Tucson what "Local Only" meant and they said you need "Tucson, AZ" on your license otherwise we wont sell it to you. Found this to be the case at A LOT of smaller cities in Oregon and Midwest.
     
  19. Aug 31, 2021 at 3:21 PM
    #169
    A&P

    A&P Name: Kevin

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    E.Pa
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    2018 TRD OR Super White Some Mods Eibach Frt @0.85, Cooper Discoverer S/T MAXX 275/70/17
    LED Anytime Fog Lights, Interior & Backup, Raptor lights,H9 Lo-Beams Tinted Frt to match rest windows, CF steering wheel, 4 doors & above glove box panels, Eibach Frt @0.85, Cooper Discoverer S/T MAXX 275/70/17
    OK then I'd tell'em "Pound Sand"!!! Some dealers think they're that great & "you can't buy our PRODUCTION made vehicle"!
     
    LakeEffect likes this.
  20. Aug 31, 2021 at 4:54 PM
    #170
    mrmike7189

    mrmike7189 New Member

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  21. Aug 31, 2021 at 11:17 PM
    #171
    Thacrow

    Thacrow New Member

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    Don't know if this has been said but pretty much any dealership is MSRP. You just need to tell them your only paying MSRP you also need to be willing to walk away. You need to be actually willing to walk out because they need to think you're really going to. I negotiated four 4 runners downs to msrp, one of them from 8k over. Because I was willing to walk away because I know it's not worth it. If it doesn't happen this year, maybe next year. That's what you're paying for is timing. I also want a Tacoma. Looks like that might be a 2022 thing because I'm not willing to pay for timing.

    Know that this is just a 4 wheeled appliance and you don't need this one. Truly know you don't need it at all. Then you'll be in a better position to negotiate.
     
    MOON COW likes this.
  22. Sep 1, 2021 at 3:40 AM
    #172
    Spare Parts

    Spare Parts New Member

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    And the more folks walk out or are only paying MSRP, the faster dealerships will settle down. But we all know folks don’t care, and will spend foolishly.
     
  23. Sep 1, 2021 at 1:15 PM
    #173
    JustFlyingBy

    JustFlyingBy New Member

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    Not out west or in major HCOL cities. They're so selfish and convinced they'll sell it they can sit on the car for a few months until somebody comes along and buys it. Maybe not for $20K over, or $15K but for a few grand over MSRP. These dealerships are now just scalpers taking advantage of market hype.
     
    MiamiMark likes this.
  24. Sep 1, 2021 at 1:28 PM
    #174
    Thacrow

    Thacrow New Member

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    I'm in San Jose, CA. Pretty high cost of living. I talked every dealership down to MSRP including Capital, Sunnyvale, Gilroy, Stevens Creek, Fremont and Dublin. But maybe it's gotten much worse in the last few months with the chip shortage. Got my 4runner last November.
     
  25. Sep 1, 2021 at 1:35 PM
    #175
    JustFlyingBy

    JustFlyingBy New Member

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    On a Pro though? They'll move down on other trims for sure. Dublin came back from $10K over to settling for $5K over a few months ago. That was the only one that came back with a counter when I walked though. Also, last Nov was still a relatively normal market post shut downs. In the last few months it's been getting progressively worse.
     
  26. Sep 1, 2021 at 1:43 PM
    #176
    Thacrow

    Thacrow New Member

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    Oh heck no, I got the OR. You're obviously 100% spot on when considering the Pro. Yeah I think you're SOL if you want that Pro badge. Just replacing all the suspension anyhow so I couldn't justify getting a Pro. Trying to get a Taco in Lunar Rock and have only been able to find them on the east coast. So hopefully that color is available on other Trims next year...
     
  27. Sep 1, 2021 at 3:15 PM
    #177
    YetiMtnBkr

    YetiMtnBkr New Member

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    Frederick, MD
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    2021 LR Pro
    None
    Big difference in the market between 11/20 and today. When I first started looking in January about 50% of the local dealers here in Maryland were at MSRP for a MGM Pro 4R. By the time I was seriously ready to pull the trigger in March on a MGM Pro 4R most of the dealers were adding a $2,000 above MSRP (even more for the LR's). A couple of deals feel thru (twice sold while I was enroute to check one out). By May I switched to wanting a Lunar Rock right about the time one could no longer order a LR Pro 4R. I lucked out and found a Lunar Rock locally for $2,000 above MSRP at a dealership that previously told me they don't sell above MSRP. I was the first person to inquire after it was posted on their website just one hour prior to me noticing it. Placed a deposit immediately and it arrived a week later. They could have sold that vehicle for $5,000 above MSRP within 24 hours, so I did not counter at all. Since I received $4,000 more on my trade-in than I expected, the extra $2,000 did not bother me and I know it is worth more than I paid for it - even today!
     
    MiamiMark likes this.
  28. Sep 1, 2021 at 6:14 PM
    #178
    Roland

    Roland New Member

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    Yep, A nice Lunar rock TRD Pro as well. I'm tempted.
     
  29. Sep 1, 2021 at 7:05 PM
    #179
    JustFlyingBy

    JustFlyingBy New Member

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    Pro is sold, few days ago. If you find them on the website of any dealer 99.99% of the time its sold. I got lucky twice, once I called and the one I called about had a deposit but the had just gotten an allocation that hadn't. The other time a dealer called me back because somebody dropped their deposit for a lower trim.

    Both times for me unfortunately it was a '21 in black so I wasn't that interested given that '22 MY is coming out now, I rather wait for a '22 or settle for '21 LR.
     
    Roland likes this.
  30. Sep 1, 2021 at 7:43 PM
    #180
    Msrponly

    Msrponly New Member

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    Any tips for haggling down to msrp?
     
    Thacrow likes this.

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