1. Welcome to 4Runners.com!

    You are currently viewing as a guest! To get full-access, you need to register for a FREE account.

    As a registered member, you’ll be able to:
    • Participate in all 4Runner discussion topics
    • Transfer over your build thread from a different forum to this one
    • Communicate privately with other 4Runner owners from around the world
    • Post your own photos in our Members Gallery
    • Access all special features of the site

Ford’s New Midsize Truck.. Maverick

Discussion in 'Off-Topic Discussion' started by doc4216, Jun 8, 2021 at 8:57 PM.

  1. Jun 10, 2021 at 8:49 AM
    #31
    Doubleduty

    Doubleduty New Member

    Joined:
    Jun 6, 2021
    Member:
    #21818
    Messages:
    80
    Gender:
    Male
    First Name:
    Mark
    Henderson County NC
    Vehicle:
    3rd gen ltd and 5th gen SR5
    I had a 1st gen, and a 2nd gen lightning. Both bought new. To me; the new one is sac-relig. I don't care what kind of performance they're squeezing out of it. Internal combustion is what belongs in a Lightning!
     
    LandCruiser likes this.
  2. Jun 10, 2021 at 9:55 AM
    #32
    mac1usa

    mac1usa New Member

    Joined:
    Oct 20, 2020
    Member:
    #17452
    Messages:
    423
    To an earlier poster, the Maverick is definitely being made in Mexico, it is being made in same plant as the baby Bronco (Bronco Sport).

    Only the Ranger and the regular new Bronco to come will be made in the USA in Wayne Michigan.

    It definitely seems like there would be a market segment for this but based on the quality out of Ford of Mexico before I would be leary for a while. If you wanted to lease it while under 3/36 no worries but not sure I would buy it outright.
     
  3. Jun 10, 2021 at 10:18 AM
    #33
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    I was wondering to myself why this car resonates so much with me, a guy who’s never felt the need for a pickup and who’s generally avoided American cars due to quality issues.

    Then it hit me. I’m having like a freaking panic attack over the possibility of having to resume a long commute, and the pressure that would create to get a “sensible” (i.e soul crushing) commuter car. The Maverick represents the possibility of some fun and extra utility, and something that’s different, while being just as cheap and fuel efficient as a typical commuter econo box. My hunch is a lot of other people are gonna feel the same way.

    That said, if I absolutely had to get an inexpensive and efficient commuter I’d prob try first for something sporty. Maybe the new BRZ / 86? A base model should be under 30k. Unfortunately, there are very few choices like that. Maybe a GTI? A Civic Si? Hmmmm
     
    Big_jarv likes this.
  4. Jun 10, 2021 at 10:30 AM
    #34
    DGP1961

    DGP1961 New Member

    Joined:
    Sep 17, 2018
    Member:
    #7154
    Messages:
    972
    Gender:
    Male
    Vehicle:
    2018 SR5 Premium
    Keep in mind it STARTS at 19,995 if you want it with a motor and steering wheel you'll be looking at 28,000.
     
  5. Jun 10, 2021 at 10:33 AM
    #35
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    That’s not really fair. You can spec it with the more powerful motor, real trans and AWD for about 26k. And the 20k version undercuts the price of a lot of FWD/CVT econo boxes out there — while delivering a very impressive MPG.

    EDIT: just looked it up. You can spec the XL model (steelies) with the better engine, real trans, AWD and Tow Package for $25,540.
     
    Last edited: Jun 10, 2021 at 11:25 AM
  6. Jun 10, 2021 at 10:41 AM
    #36
    LandCruiser

    LandCruiser Rusting away

    Joined:
    Apr 15, 2021
    Member:
    #20965
    Messages:
    253
    Gender:
    Male
    CCC
    Vehicle:
    A 4Runner
    You can get a short cab short box 2WD F150, which is an actual truck, in the mid-20s.
     
    Doubleduty likes this.
  7. Jun 10, 2021 at 11:14 AM
    #37
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    Which is a great option for some people. Like tradesmen who need a larger bed and tougher platform. The Maverick isn’t aimed at them. No one is remotely saying that the Maverick is designed for such consumers.
     
    Big_jarv likes this.
  8. Jun 10, 2021 at 11:33 AM
    #38
    fajitas21

    fajitas21 New Member

    Joined:
    Aug 2, 2016
    Member:
    #2395
    Messages:
    1,046
    Gender:
    Male
    First Name:
    Lee
    Collierville, TN
    Vehicle:
    2020 ORP
    Custom scratches
    I'd argue this is one of the times where the name is 100% on par, instead of their usual swing and a miss.
     
    Tuco S. and LandCruiser like this.
  9. Jun 10, 2021 at 11:36 AM
    #39
    LandCruiser

    LandCruiser Rusting away

    Joined:
    Apr 15, 2021
    Member:
    #20965
    Messages:
    253
    Gender:
    Male
    CCC
    Vehicle:
    A 4Runner
    Who would want some thing that is not particularly good at being a car or a truck?
     
    Doubleduty likes this.
  10. Jun 10, 2021 at 11:58 AM
    #40
    akmerle

    akmerle New Member

    Joined:
    Feb 16, 2020
    Member:
    #13161
    Messages:
    64
    Gender:
    Male
    Vehicle:
    2020 4Runner Pro + 2018 Platinum Tundra
    Any recommendations for those who don’t particularly always need a mpg focused commuter car, nor a 4x4 / awd truck with a bed……. for less than $30k?
     
    Singleminded likes this.
  11. Jun 10, 2021 at 12:28 PM
    #41
    Tuco S.

    Tuco S. New Member

    Joined:
    Apr 24, 2019
    Member:
    #9653
    Messages:
    267
    Gender:
    Male
    Vehicle:
    2019 TRD Off Road w/KDSS in silver
    True, that's how Ford operates. They'll have a "Gen 2" out in like 3-4 years with a whole new set of gremlins.
     
    LandCruiser likes this.
  12. Jun 10, 2021 at 12:51 PM
    #42
    LandCruiser

    LandCruiser Rusting away

    Joined:
    Apr 15, 2021
    Member:
    #20965
    Messages:
    253
    Gender:
    Male
    CCC
    Vehicle:
    A 4Runner
    If you need a good truck, you can get a 4x4 four-cylinder Tacoma SR for less than $30,000.

    If you need just a truck, the big three will sell you a rear wheel drive real truck they can haul and tow for less than $30,000.

    There are dozens of crossovers from all the Japanese manufacturers if you need something that can haul passengers and cargo.

    I just don’t see a need for something that is neither a passenger nor a cargo hauler like the Maverick.
     
  13. Jun 10, 2021 at 2:23 PM
    #43
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    It'd be interesting to see Ford's market research on this. They obviously believe they've identified a significant group of consumers who will see the Maverick filling their needs.

    Are there a lot of consumers who'd value having a bed -- eg for garden supplies, bikes, outdoor playthings, supplies for home improvement projects, etc. etc. etc. etc. -- but who don't need the extra capabilities of a traditional pickup?

    Presumably Ford has researched that. I've seen car mag reviewers talking about how they'd personally like something along those lines, and neither need nor want a big heavy truck with bad MPG. There must be at least some others like them. One would assume that Ford has an idea of how big this market segment is.

    Regardless, my hunch is that Ford is also looking at another group of buyers: people whose first priority is cheap transportation (both price and MPG) but who would value the extras that the Maverick brings. This group might be larger than the first one. These are the people who used to buy the Focus or Fusion and their equivalents from other brands.

    What seems to be getting lost here is that the Maverick does not have to be a "real" pickup truck to add value for people who would otherwise buy small inexpensive sedans. It's got a bed -- something no econobox or family sedan has. It's got good ground clearance -- something they also don't have. It's got the option of AWD and 4000 pounds of towing -- something they either don't have or don't have at the same price.

    It seems pretty simple really. The Maverick is for people who use a bed but don't need the hauling and towing capacity of a traditional pickup, along with its poor MPG. And for people who'd rather have a bed, good ground clearance (and maybe AWD) than an econobox that costs the same and gets about the same MPG.
     
    akmerle likes this.
  14. Jun 10, 2021 at 2:41 PM
    #44
    LandCruiser

    LandCruiser Rusting away

    Joined:
    Apr 15, 2021
    Member:
    #20965
    Messages:
    253
    Gender:
    Male
    CCC
    Vehicle:
    A 4Runner
    To put things in perspective, if you plan on actually using a truck for truck things you need at least a 6 foot bed. Shorter beds that you sometimes see with four-door pick up trucks bought by urban cowboys are of limited utility.

    I really would like to see what kind of crap prospective buyers of this thing would put in the tiny little open cargo space.
     
    Doubleduty likes this.
  15. Jun 10, 2021 at 2:48 PM
    #45
    cmtaz

    cmtaz New Member

    Joined:
    Jan 9, 2019
    Member:
    #8377
    Messages:
    56
    Gender:
    Male
    I smell a winner here.... I still miss my 98 cab plus tacoma. Perfect size, this may recreate that market.
     
    Singleminded likes this.
  16. Jun 10, 2021 at 2:54 PM
    #46
    Doubleduty

    Doubleduty New Member

    Joined:
    Jun 6, 2021
    Member:
    #21818
    Messages:
    80
    Gender:
    Male
    First Name:
    Mark
    Henderson County NC
    Vehicle:
    3rd gen ltd and 5th gen SR5
    I agree completely. Only option that I see would be a hard tonneau as to have a large trunk. Then, might as well get something else. :notsure:
     
    LandCruiser likes this.
  17. Jun 10, 2021 at 3:23 PM
    #47
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    Time will tell. Will be interesting to see how it gets used in the real world. But here are some of the specs about what it can do:

    Payload capacity of 1500 pounds. So whatever you can fit in a 4.5' bed that weighs up to 1500 pounds.

    Bed extends to 6 feet in length with tailgate down, for stuff that's longer than 4.5’ (but narrow enough to fit between the wells).

    Tailgate can support 400 pounds.

    A stack of 4x8s will fit on top of the wheel wells and supported by the tailgate, which can be positioned level with the top of those wells.

    https://www.autoblog.com/2021/06/08...cO5pRzwQ9elDBhg1Ex4lEouqL0DAyyy2w16DbmMFYnNB7
     
  18. Jun 10, 2021 at 3:24 PM
    #48
    LandCruiser

    LandCruiser Rusting away

    Joined:
    Apr 15, 2021
    Member:
    #20965
    Messages:
    253
    Gender:
    Male
    CCC
    Vehicle:
    A 4Runner
    So things like plutonium, gold bricks, and transfer cases?
     
  19. Jun 10, 2021 at 7:35 PM
    #49
    4runningMan

    4runningMan New Member

    Joined:
    Sep 23, 2018
    Member:
    #7255
    Messages:
    1,825
    New Mexico
    Agreed.

    I miss my 98 Tacoma, as well. I also had 4 2nd gens and loved them all. But that 98 was just a perfect size. And there wasn’t anything I could do with my 2nd gens that I couldn’t with my first. I did “truck stuff” with all of them.
     
    Singleminded likes this.
  20. Jun 11, 2021 at 3:29 AM
    #50
    DRobs

    DRobs New Member

    Joined:
    Jan 5, 2019
    Member:
    #8335
    Messages:
    716
    Gender:
    Male
    First Name:
    Dan
    Missouri Ozarks
    Vehicle:
    2019 Toyota 4Runner OR - MGM
    Pinstripes, lots of em.
    It's a Bronco Sport aka Ford Escape with a bed. No thanks.
    Tiny interiors.

    Didn't Subaru already do this 15 years ago with the Baja? Yeah that was a hot seller.
     
  21. Jun 11, 2021 at 5:01 AM
    #51
    DGP1961

    DGP1961 New Member

    Joined:
    Sep 17, 2018
    Member:
    #7154
    Messages:
    972
    Gender:
    Male
    Vehicle:
    2018 SR5 Premium
    So although I was being sarcastic I was close! Something that "most people" would probably want would be 25,000 - 28,000 yeah still not terrible money I'll give you that! I love watching car and driver on tv when they test a new model. They always say "base price is 30,000 sticker price as tested was 42,000."
     
  22. Jun 11, 2021 at 6:42 AM
    #52
    Singleminded

    Singleminded New Member

    Joined:
    Jul 12, 2020
    Member:
    #15483
    Messages:
    794
    Vehicle:
    2020 4Runner Limited
    OEM LED foglights
    Totally. The "advertised base price" is so often misleading. Important to do the actual math. For example, the Maverick naysayers on this thread (and I get it BTW, it's neither a "real" truck nor a normal sedan or crossover, and I can see how that might offend some people) have been doing apples-to-oranges on the pricing issue to downplay how much the Maverick brings to the table relative to other options. If you don't like the Maverick you don't like it, fine, I doubt I'd ever buy one myself, but let's try to be objective here.

    For example, it'd cost more than 30K to get the stripped Tacoma SR with tiny Access Cab and 4WD -- and that's with the 4 cyl that has waaay less power than the 2.0 turbo in the AWD Maverick that costs less than 25K. If you spec the Tacoma engine with similar HP and torque as the Maverick, then you're over 33K. Similar story with the base model F150, which is 35K and has the additional issue of being a two seater. Then there's the cost of the extra gas those trucks burn.

    For those who have trouble holding opposing thoughts in their heads at the same time, the above observations do NOT of course mean that it'd be dumb to get the 30K or 33K Tacoma or 35K F150 over the Maverick. Those are serious trucks with a lot of capability. For some users it would actually be dumb to spend less on the Maverick instead of more on the Tacoma or F150, cause while they saved a ton of money they wouldn't get what they actually needed.

    The point is simply that the reverse is also true. For some people, it would be dumb to spend several thousands more (plus a lot more on top of that for gas) for Tacoma and F150 capabilities that they'll never, ever need. For some people, the Maverick fits their needs better than anything else. This is my main point. It's gonna be a hit cause it's gonna work better for a lot of people than other options now in the market.

    Just trying to be objective. When Ford sells a zillion of these, the fact of this vehicles' value to a lot of people will be clear to those who don't "get it" now.

    (Edited to be address Doubleduty's point below)
     
    Last edited: Jun 11, 2021 at 8:35 AM
    OverRunner and akmerle like this.
  23. Jun 11, 2021 at 7:07 AM
    #53
    Doubleduty

    Doubleduty New Member

    Joined:
    Jun 6, 2021
    Member:
    #21818
    Messages:
    80
    Gender:
    Male
    First Name:
    Mark
    Henderson County NC
    Vehicle:
    3rd gen ltd and 5th gen SR5
    Not seeing the need for one is not hating. Strong word! Doesn't fit here.
     
    Singleminded likes this.

Products Discussed in

To Top