2023 TRD PRO: $15,000 "Market Adjustment" over MSRP

Most if not all of the time if you call the actual dealer they will tell you it's already reserved for a customer on a wait list. the OR has a lot of people wanting it due to the lower cost and a bit simpler for modding.

Ask me how I know. LOL.

Eh, I like my two ORPs, one lives in the garage as the garage queen and one is our daily. I figure between the two that's the last vehicles we buy for a decade or two.

 

So why did you buy a 4Runner if the Rubicon is so much better?

And why can’t you acknowledge that not everyone looking at a TRD Pro is only looking for off-road worthiness? Some buyers want all the non off-road upgrades that Toyota includes and much prefer the TRD Pro vs the Limited. If Toyota offered even more off-road capability in another trim, that would be great too, but Toyota is not trying to be a Wrangler, it’s a supremely better overall package that is not as capable off-road.

You seem to believe your personal definition of TRD Pro should be is all that is valid for everyone else. It’s that arrogant, self absorbed attitude that is the only reason I don’t simply acknowledge your nicely built out rig (for your purposes) as a great alternative to the TRD Pro for others with similar priorities. There are plenty of others right here on this board that have done similar, yet they grasp the concept that not every buyer has those same exact narrow priorities and don’t go constantly trying to prove they are smarter and better than everyone else. In any case, I realize you can’t see beyond your personal preferences so I won’t bother putting out anymore facts you’ll just continue to ignore.

 

I could have gotten a new GX460 for not much more than a Pro. Cost wasn’t the deciding factor as it’s easier to get those under sticker. Really considered a black line special edition in nori green.

They’re great trucks with a better engine/transmission but they’re also a different experience than the 4Runner. If I was older and wanted something smoother for the road, that or a 200 series would be my choice over any 4Runner trim.

Cons of the GX imo: ridiculous front bumper, annoying rear barn door, no sliding rear window, no cool colors I liked (beyond maybe nori green), not that much better performance wise despite the V8/6spd, almost too refined for my taste. Also, for whatever reason, they seem to depreciate a bit more than 4Runners despite being nicer trucks for most buyers lol never understood that.

My cars aren’t really A to B necessity purchases nor do I need some crazy super capable off roader. I just buy what I enjoy driving for various reasons, bright orange Pro fit the bill perfectly….although would have paid more for it to have the V8/6spd lol.

 

Let’s be honest though….the most off roading many rubicon buyers will do is climbing the curb at Starbucks lol at least that’s the sense I’ve gotten from chatting with owners of some of those modified urban crawlers.

Which is cool, not my thing but guess they like that experience without needing the capability. But if the 4Runner was even like an unmodified Rubicon, I wouldn’t have bought it.

Love the Pro for being an off the shelf OEM package that adds some cool features I want + remains a good compromise between street driving and off road duties without me having to install anything on it, especially aftermarket shit.

 

I looked in to getting the ORP trim and then adding and modding what I wanted. ORP pricing was going to be $50k vs $57k. By the time I added wheels and tires, suspension/lift, Pro grille, black front/rear bumper covers I was already back over $57k. Not really sure why so many balk at the Pro price. If you balk at those with markups I get it. But those aren’t necessary. Find one at msrp and move on. Also dual zone climate control was a big feature for me that I really wanted. So I agree, I will buy from the factory line and enjoy the added value that remains in the truck.

Not to mention the headache and time that sometimes comes along with modifications. There’s almost always something that doesn’t quite work right or breaks or just plain doesn’t work. lol.

 

There’s no “silver bullet” here, the best answer is really “it depends”

The TRD Pro is a perfectly fine choice at MSRP depending on your needs.

But, if you’re planning to swap out the suspension half the reason of what makes the Pro a Pro is out the window unless auto headlights and auto AC matter to you.

Then there’s the roof basket and the TRD exhaust.

If a lift is in order, then the roof basket just gets in the way of your home garage and some malls parking structure height limits.

What deterred me from buying a Pro was:

- $10k markup at least vs a 5k discount on the ORP + the MSRP difference. We are talking near $23k difference.
- I would remove the roof basket and the TRD exhaust.

The Pro wasn’t making much sense to me at that price range and those quote and quote “problems for me”

If you’re leaving it with the stock suspension and you bought it at MSRP - it’s the best 4Runner.

 

Some of us weighed those very cons and chose the GX460 anyway. It has a ton going for it if you accept the obvious compromises.

 

I'm going to derail this thread to talk about how awesome tacos are.

And for the record, it's pronounced Cee-Lawn-Tro. Not Suh-Lawn-Tro.

 

To each his or her own. If you want a TRD Pro go for it, but I hope folks aren’t still paying dealer markup on any vehicle, Pro or not. No vehicle is worth paying over sticker in my opinion.

 

I bought my 2021 Lunar Rock Pro in May of 2021 when pricing above MSRP was just starting to increase quickly. I originally wanted a MGM ORP then decided I wanted a MGM Pro because I simply did not want to deal with the modding process. I have no mechanical skills and I didn't want to deal with the process of the decisions, the time, the logistics, the expense, etc. If I had gone the ORP route I definitely would have replaced the tires, wheels and added a modest quality suspension in short order. Which is probably a $5,000 expense. So, I rationalized that I was paying $10,000 more than a ORP for about $7,000 in features and color that I liked and some that I didn't!

Twice I went to look at and purchase a 2021 MGM Pro and they both were gone by the time I arrived and I had called that morning to look at them. The first one was at MSRP and the second one was $2,000 above MSRP. Finally got a chance to see a Lunar Rock 4R on the road and I was convinced I wanted to go with that color. After searching multiple times daily in our large metropolitan area (MD, DC, VA - and PA & WV) for several months, a Lunar Rock Pro popped up at a local dealership that had been previously ordered by someone else that had found one already and it was available. I was the first to inquire and it was just posted online that day. MSRP was $52,000 and I paid $54,000. They easily could have sold it for $5,000 above MSRP the next day and they were selling for $10,000 above MSRP shortly thereafter. I have no regrets about paying $2,000 above MSRP for a 2021 Lunar Rock Pro that I have enjoyed the hell out of for 30 months and 52,000 miles. I got $14,000 for a trade-in that I was hoping I would get $10,000. The interest rate on the loan is 2.75%. I am self employed and was able to write off 40% of the cost of the 4R. So everyone's wants, needs and levels of affordability are different. Would a base SR5 work just fine for 95% of us - of course! But, there is a reason why there are different trims, colors and choices - hopefully you made the right choice for you!

Nor do I like the Pro roof rack or exhaust! The only thing I have done to this 4R in 30 months is remove the Predator Tube Steps and I am about to add new stock size Toyo OC AT3's. The apparent fact that Pro's have a higher resale value is a added bonus, but was a non-factor in my decision making since I plan to keep this 4R for 16 years and I will be 75 then. I'm not geeky about this thing - it's just a freaking car that I have been very pleased with that has a very high level of functionality as it takes me to the many outdoor activities that I like to pursue!

 

The month of your purchase in May, 2021 is interesting. I purchased my 21' ORP/MR in mid-March of 2021. MSRP on mine was 44K. I paid 42K and 2.975APR. Plus they gave me as a trade for my 10' FJ Cruiser over 50% of what I paid new. Took delivery of my 4R in early May of 21' But made the deal in Mid-March. If I had waited just 1-2 more weeks I likely would have had to pay MSRP. Talk about coming in at the 11th hour. LOL

 

You are right!

I was seriously ready to pull the trigger in March of 2021 (if you could find one) and the pricing on the Pro's were just starting to go above MSRP at about 70% of the dealers I spoke with. By May just about every dealer was above MSRP on the Pro's. In fact, the dealership I bought from told me in March they did not charge above MSRP. I wanted to bring that up to them in May when I sent in my deposit, but I did not want to take a chance on losing out on this Lunar Rock Pro at $2,000 above MSRP which I knew was a "fair" deal at the time.

 

window tint floor mats and wheel locks but still, damn.

 

I am eyeing the 460intently, considering to get one before the 23s are all gone, we have a pickup that we no longer use and I keep telling the Mrs I am really tempted....

 

I had an order in for a 2nd row bench seat (almost all have Captain's Chairs) and mine was finally built on October 27th. The last GX460 allocation was October 31st with build dates through Nov 14. On the 15th, the GX550 started production. Timing-wise, that means the last 460 will arrive on dealer lots in late December.

Between now and New Year's is your window.

 

these dealers are completely ridiculous and greedy!

 

They do what they do. I was at the stage where I was ready to put down a deposit with one dealership and I told them the only thing standing in the way was their own bloat - window tinting, wheel locks, nitrogen tires - a $1,000 bogus upcharge. I said remove the grand and we have a deal. They refused and told me take it or leave it. I walked out and ingnored several repeated attempts to contact me days later. The General Manager finally did get hold of me. I made a counter offer of Invoice, take it or leave it.

Never heard from that dealership again.

 

rewind to 2017 when i was on the hunt for my Cement PRO. took me 5 months to even find one that wasn't already sold or having a crazy markup. after all those months i finally found one that was in transit to Freedom Toyota in PA over by Cabela's for those who know. they had one coming in with no ones name on it. with no options but floor mats which was all i wanted. no markup, just MSRP!!!! put a $500 deposit and it came in 2 weeks later. still have it today and absolutely love it. one of the best buying experiences there at Freedom ive ever had too

 

The day I walked into the Dealership, they had one ORP/MR with the exact trim level and color I wanted. Only accessories were door edge guards, polished tailpipe tip (which I wanted) and cargo cover (no big deal). It had just left the Port in Japan the day before for their inventory. So I worked the deal and immediately put down a deposit. I remember the sales rep at the time mentioned that ALL the Pro's were already sold by the time they left the Port in Japan. LOL

 

The early Pro's are rare to see today (cement, quicksand, inferno, calvary blue). What did a Cement Pro sell for in 2017?

 

This thread seems mostly about the Pro - but I really enjoyed my buying experience on my ORP Cap White. I’m loving every minute of it, I’ve of course, done some plastic surgery to it to look like a proper 4Runner.

I’ve attached the first photo shared in this site. I have 9000 miles on the clock so far, give or take. I’ve done two oil changes to it myself, all Genuine Toyota parts, including the front fascia improvements.

 

I paid 54K for mine a year and 1/2 ago. I think they did raise the price some, I noticed they started charging extra for certain colors. Only add on mine had was the sliding rear cargo deck. Other than that it's stock, exactly how I wanted it.

 

Remark Toyota has 65 4Runners. Just over 5% cheaper than I paid 4 months ago for similar options.

https://www.edmarktoyota.com/new-ve...0]=TRD%20Off-Road%20Premium&_dFR[type][0]=New

 

Totally agree! I loved driving my DCSB TRDOR Taco for about 10 years before I traded it in for my Pro. Very convenient to toss stuff in the bed nd haul, but got to the point where the 4R fit my needs better. Getting 65% of my money back after a decade didn’t hurt either


Back on topic… I absolutely love my black Pro for the same reasons Solar does. Didn’t pay a big markup either.This whole argument is silly honestly.

 

Man, quicksand is so cool, not sure why it’s been so overlooked. Solar Octane, Voodoo Blue, Lunar Rock, and Quicksand are my favorite. Bet those early ones were like $10K cheaper than they are now after inflation.

There’s a fire station I drive buy in Boston that looks like a Toyota truck enthusiast dealership lol at least 2 Pros, one in Quicksand, a Taco Pro, modified 200 series LC, older LC….boys have good taste.

 

I too would go with Quicksand as my #1 choice of them all. Lime Rush would be my least favorite!

 

I just picked up a pro 2 weeks ago about an hour from my house, 56k before tax and tags and they gave me over the maximum CarMax value for my trade. I got the TRD Pro because of everything it offers and it was maybe 4K more than the off-road premium. It was between a 4Runner and a Wrangler Rubicon, and all the rubicons in stock near me were the 4Xe package, and I didn't want that shit. I'm more than happy with my pro and I use it for business and pleasure. I get what I want and I don't care about opinions, Plus I had to get it before the end of the year. Next stop is rust proofing and undercoating on Monday.

 

Congrats on the new rig. Looks good !! Good thinking to have the rust-proofing done now when it's new. Which rust-proofer did you decide on ?

 

VALUGARD, is the brand I'm using, there are Line-X distributor also, and they have accessories. They also do the fluid film but he recommended this stuff over fluid film. I leave a block from the ocean, always rust proofed my vehicles.

 

Don't blame you. Living that close to the salt air. I used Krown myself. Had the first application done at 600 miles. Just had it's third application done this past May. Been very happy with the results so far.