2023 TRD PRO: $15,000 "Market Adjustment" over MSRP

Good ole' stealerships.

 

Nobody in the history of stupidsville has actually paid that lol might as well ask for $200K, same chance they’d get it.

Talking to some guys at this season’s last cars and coffee, seems like even many Porsche dealers are becoming more open to some GT cars at MSRP with no prior purchase from them.

Met a guy who said his dealer sells GT4s with no markup on a first come first serve basis for allocations. Said he even got his GT4RS with no markup, although had purchased 1 expensive car from them in the past. GT3s are still tough to get without a bunch of nonsense.

Hopefully that’s a sign of the car market coming back to planet earth. Maybe the crypto bro money has dried up and no one else left is dumb enough to pay those crazy markups?

 

I generally agree with this. The exception to this is if you want kdss, like me, and better quality shocks, like me also. Then you buy an orp and upgrade suspension.

Otherwise I would have been searching for a pro.

 

For me the 3 row seat was a “must” so only had 3 options. SR5, SR5P or Limited. But no way I would ever pay over sticker for anything. My first question is how much discount can I get from the half price.

 

I can’t believe dealers are still doing this. The market has a 50 plus day supply of ice cars and pick ups and trucks are even worse. Although, Toyota held back production for awhile, I recently read that they were changing this and ramping up production. As for the add-ons, smart buyers will negotiate those fees off. But as long as some people are willing to pay, a dealer will keep doing this.

 

Since before COVID there have been mark ups on Pros, while other trims could be found below MSRP pretty easily. Vid pushed mark ups on other trims from lots of dealers. Now runners can be found under MSRP again, but pros still have mark ups or maybe MSRP. I thought about a pro, but I felt the extra cost would not be recouped. Yes I could sell a pro for more than the same year mileage ORP, but I’d lose more $$$ between original cost of pro versus ORP

 

Pre-Covid is was $10000 Markup for the Pros.
Post-Covid the pricing is hidden and you have to call or ask sales staff for the price at the dealerships near my house.

 

There are markups for impatient people willing to pay them….that doesn’t mean it exists everywhere or that you factor it in to what the car is worth.

It was even worse for my CTR. Yes, many people paid $10-20K over sticker, but cars could be found for MSRP with a few phone calls/patience, something most people don’t have. I bought mine only an hour from my house for sticker while most surrounding dealers were still marking them up $10-20K.

It was never difficult to find a Pro for MSRP if you didn’t mind the wait for the allocation. That’s the max they’re worth, which is already a hefty ask for most given the age of the platform (benefit for me who doesn’t want new tech turdmobiles lol).

 

I have been trying to get a ‘23 or incoming ‘24 TRD Pro for MSRP and have talked with probably close to 20 dealerships in NY and surrounding states. Not one would agree to MSRP so I started looking for lightly used and was able to snag a 3 month old Solar Octane (my first choice) for several thousand under original MSRP. Even most used ‘23s were at or above original sticker. It does take some effort and a little patience but it’s possible to not overpay. I drove 4 hours each way to pick it up and couldn’t be happier. Dealerships that aren’t trying to gouge you also tend to be great to work with in other regards too. Good luck to all in finding your TRD Pro for a fair price. As long as we don’t cave and pay markups, they’ll eventually go away.

 

When I bought my 23 Pro, I called 20+ dealers in the NYC and South FL metro areas. Every single one was charging at least a $10K markup. I had to drive 3 hrs away finally to get one with a negligible markup. I know there are people here who say you need to be patient or you should never pay a markup, but the reality is that if you live in a decent metro area, you will never pay MSRP on a Pro - pre or post pandemic. A buddy just went through the same thing on his new LC.

 

I too called quite a few dealerships (some out of state) before getting mine. I even went to a dealership near me after they told me on the phone they just got a pro and would sell MSRP. Once I got there they tried to get me to pay 10k-15k over MSRP and when I confronted them about lying to me over the phone they just said it was due to miscommunication. I insulted them and left (and have been getting people I know to avoid it at all cost).
Almost 3 months later, I was able to get my pro at MSRP from a dealership 1h away but the wait was definitely worth it.

 

The thing is not even in special TRD Pro color
Here is my 2023 "TRD Pro" Custom, way cheaper. KDSS, EMU lift kit with BP-51(Made in Australia), Steel bumper, 12k winch, 34 inch KO2s, 6 X RCI skid plates, TRD Pro grill.
Folks need to stop falling for the TRD Pro scam.

 

I suppose it depends on your definition of a "decent" metro. In Kansas City, MSRP has been the standard on PROs throughout. It has everything to do with where you live, not the size city you live in.

 

Cool....you dumped a ton of money you won’t recoup into mods I don’t want or need. No thanks, I’ll keep my special color Pro lol.

Here’s my cousin’s modded Gladiator Rubicon that he also dumped a ton of money into that he’ll never see again:



Congratulations to you both but me, dealers paying for trade ins, and private sale buyers don't value your mods. But whatever floats your boat as long as you're happy, no need to justify your mod purchases to me.

But if you're curious about values, folks still value a TRD Pro over your off road model.

 

Why to even buy something that you don't intend to keep? Who cares about resale value, this truck is a keeper.

 

So you are not gonna wheel hard because the resale value will be affected? Obviously you can't wheel hard because you will risk tearing TRD Pro's plastic bumpers. So why buy an offroader?

 

Well, the discussion of this thread centered around crazy markups and values of TRD Pros. You believe they aren't worth their price compared to your modded truck, I believe they are and have no desire owning a modded lower trim.

No intention to sell mine, plan to keep it running longer than my 3rd gen, just stating a fact related to values of each. Again, whatever floats your boat lol you don't have to justify your mods versus buying a Pro to me. Love my Pro and super happy with my choice.

 

I didnt want the special color, I wanted MGM. I got what I wanted and I'm happy with it. It looks like you did the same so why do you keep hating on everyone who has a trd pro?
I replied to you earlier already but maybe pictures will help you understand...

I love my 4R for camping, MTB, skiing, going to the lake, roadtrips/overlanding, medium difficulty trails, having fun in the desert. For now, the fox suspensions are sufficient for my needs and I'm happy I have dual zone climate, auto headlights, remote start, etc... that the ORP didnt offer.


Like i told you previously, if I want to go rock crawling or risky trashing the vehicle, I use the TJ on 35s (also 4.0L but straight 6 instead of V6, and stick shift instead of auto)


The 4R is my reliable truck that can go about anywhere on or off road and get me home. The jeep is the toy to have fun without me crying if something breaks. Not everyone feel the need to put 34s and completely modify their 4R. I wouldn't have bought a pro if I was going to change suspensions, tires, wheels, etc.. Good for you that you did, can't you just accept that others don't have to be like you?

 

You justified buying the Pro by bringing resale value to the discussion. Remove the resale value, and the Pro has no value. It is basically a TRD Offroad. "Pro" signifies offroad capability according to Toyota. So what offroad capability does it give? It is not like Rubicon Recon of Wrangler. Does Pro give an extra locker, no. Does it give a better gear ratio, no. Does it give a better transfer case, no. So what does it give that makes it a Pro?

 

If you just needed a reliable truck, then a 4WD SR5 would have been perfect. You wasted like 20 grand on the Pro

 

Oh trust me I've used my rear locker plenty. I said I dont go rock crawling which I would risk doing serious damage (that's why I have the TJ), I didn't say I never off road with it.
BTW, putting a tire on a rock like you did is NOT what I call rock crawling just in case you thought it was...
I just do more than just going off road which is the reason I don't want to drastically change my setup as everything I have is sufficient. but just keep hating...

 

I am not hating, and I don't rock crawl with this truck either. I have done enough rock crawling with my Jeeps over the years. And I don't need a locker, A-Trac is plenty. You really did waste 20 grand. You needed a 4WD SR5 Premium, that's all. As far as my choice is concerned, I got the TRD for a few reasons like KDSS and 4WD shifter. Those aren't available on SR5.

 

I saw an SR5P for 60K today at a Toyota Dealership. Some of them are just smoking good crack.

 

Who said I justified it solely for that reason? It’s one of many factors why I chose it over a lower trim.

The special color, fox suspension, creature comforts that don’t come on the ORP, warranty on TRD Pro parts, etc are additional reasons I chose it. The total package itself is perfect for my needs, wants, and intended use.

Ya, pretty strange to see people passionately trying to convince others that they bought the wrong thing lol.

I was childhood friends with this guy who over the years turned into your typical debbie downer, constantly criticizing people for their choices that never affected him. I kept repeating “whatever makes you happy” until he got upset enough to stop talking to me.

So again, whatever makes him happy

 

Then keep paying markups, and stop complaining.

 

Whatever makes you happy my friend

 

And you can stop derailing every TRD Pro discussion to make it about how great you think your truck (that’s still missing features that the Pro has) is and how everyone buying a Pro is a fool. Just be happy with what you have, if you actually are happy. I’m new here and have already noticed you bragging about your rig anywhere and everywhere regardless of whether it’s relevant to the topic or not.

 

I like to educate the clueless when I get the opportunity, and there is no shortage of them

 

No, maybe the limited for the full time 4wd but again I need my rear locker so I would have needed to add an on board compressor but I don’t want to change much for now. But again, it seems like you know my life and exactly where I go more than me. Maybe i should’ve gotten a Highlander after all…