Heated Seat issues

I’ve been having a weird issue with the drivers side heated seat. It’s almost like it’s on a timer. I’ll turn it on and it will get warm for a little bit and then I’ll notice that it’s cold again. I’ll turn it off for a second and then turn it back on and it goes back to being warm. I was wondering if this is normal for 4Runner’s or if I should take it to my dealer.

 

pretty sure on mine when it's on it's on, you might want to contact the dealer on this one.

 

Same here, when mine is on it's on. But, for comparison, my wife's Subaru Forester definitely cycles on and off.

 

Some seats/models do cycle not sure about my SR5 though as I honestly don't use them. My Honda car cycles I believe something about a over heating hazard thought I maybe read somewhere many moons ago.